Privacy policy
Last updated: May 27, 2025
This Privacy Policy describes how BLTLuxe (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase from bltluxe.com (the "Site") or otherwise interact with us about the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "you" refer to you as a user of the Services, whether you are a customer, website visitor, or any other person from whom we have collected information pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, revise the "Last Updated" date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect (and have collected over the past twelve months) personal information about you from a variety of sources, as set forth below. The information we collect and use depends on your interactions with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data we collect
The type of personal information we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term "personal data", we mean data that identifies, relates to you, describes you or that can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you provide to us directly through our Services may include:
- Contact information, including your name, address, phone number, and email address.
- Order details, including your name, billing address, delivery address, payment confirmation, email address and phone number.
- Account information, including your username, password, security questions, and other information used for account security.
- Customer support information, including the information you share when communicating with us, such as when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information, but if you do so, you may not be able to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information about your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders, and provide the products or services you have requested, so that we can perform the agreement we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.
How we use your personal information
- Provision of products and services. We use your personal information to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. . We can also improve your shopping experience by allowing Shopify to match your account with other Shopify services that you might want to use. In this case, Shopify processes your data as set forth in the Privacy Policy and the Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you ads for products or services. This may mean that your personal information is used to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action on potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, and other credentials with anyone else. If you think your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, according to Art. 6 (1) (f) GDPR.
- Communication and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to communicate with you, provide you with effective services and maintain our business relationship with you pursuant to Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to operate, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can set your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may result in some Services, including certain features and general functionality, not working properly or no longer being available. In addition, blocking Cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt-out of certain uses or disclosures of your information. If you notify us of your preference via GPC, we will treat such signal as a valid request to opt-out of sharing/targeted advertising for the associated browser or device. And if we can link the device sending the signal to a Shopify account, then we apply the opt-out request to the account as well. More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent from your web browser or device.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for the performance of contracts, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and show ads to you. Our business and marketing partners will use your data in accordance with their own privacy notices.
- When you instruct, request or otherwise consent to us disclosing certain data to third parties, for example to provide you with products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interests to run a successful business.
- In connection with a corporate transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have disclosed in the past 12 months We disclose the following categories of personal data and sensitive personal information about users for the purposes set forth above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data to carry out advertising and marketing activities as follows.
We have "sold" and "shared" personal information (as those terms are defined in applicable law) for the purpose of conducting advertising and marketing activities over the past 12 months as follows.
| Categories of personal data | Categories of recipients |
|---|---|
| Identification data such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as details of products or services purchased | Business and marketing partners |
| Usage | Business and marketing partners |
Third-Party Websites and Links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or operated by us, it is important that you read their privacy and security policies and other terms. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information contained on these sites. Information you provide in public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not, in itself, imply endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we are not actually aware that we "share" or "sell" personal information of anyone under the age of 16 (as those terms are defined in applicable law).
Security and retention of your data
Please note that no security measure is perfect or impenetrable and we cannot guarantee 'perfect security'. In addition, it is possible that data you send us is not secure during transmission. We recommend that you do not use unsafe channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on several factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights below in relation to your personal information. However, these rights are not absolute and may only apply under certain circumstances, and in certain cases, we may deny your request, to the extent permitted by law.
- Right of access/knowing: You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.
- Right to Delete: You may have the right to request that we delete the personal data we hold about you.
- Right to rectification: You may have the right to request that we correct any inaccurate personal data we hold about you.
- Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt-out of sale, sharing, or targeted advertising: You may have the right to request that we do not "sell" or "share" your personal information, or to opt out of processing your personal information for purposes that are considered "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt-out of the "selling" or "sharing" of information for the device and browser you use to access the Site.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of personal data.
- Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our rejection.
- Manage communication preferences: We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option included in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you've placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact information below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized person to make requests on your behalf to exercise your rights. Before accepting such a request from an authorized representative, we require that the authorized person provide evidence of such authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you have any complaints about the way we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal data outside of your country of residence. Your personal data will also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal data outside of Europe, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, to the extent relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us or send us an email on bltluxe@outlook.com .
Within the framework of applicable data protection laws and unless explicitly stated otherwise, we are the controller for your personal data.